|The Asset Management
environment has gotten much more serious – less fanciful and more focused.
You could argue that that’s a result of the many dot-com death notices that
affected the Asset Management industry.
|But I think it’s because
broadcasters – along with our counterparts in business and academia – now fully
grasp the potential return-on-investment for sensibly managed data,
especially rich media. We can clearly
picture our satisfied clients and customers and constituents using all that
data and media in productive and lucrative ways.
|The bummer is that we also
now fully grasp just how complicated and expensive and time-consuming it is
to actually achieve that kind of data management.