DAM EVANGELISTS:
The Gospel of
Digital Asset Management
IOWA DTV SYMPOSIUM 2002
Alison M. White, CPB
Grace Agnew, Rutgers University
Dave MacCarn, WGBH
The Asset Management environment has gotten much more serious – less fanciful and more focused. You could argue that that’s a result of the many dot-com death notices that affected the Asset Management industry.

But I think it’s because broadcasters – along with our counterparts in business and academia – now fully grasp the potential return-on-investment for sensibly managed data, especially rich media.   We can clearly picture our satisfied clients and customers and constituents using all that data and media in productive and lucrative ways.

The bummer is that we also now fully grasp just how complicated and expensive and time-consuming it is to actually achieve that kind of data management.