1	From Tape to Digital A Single Framework for Multiple Media Distribution Presented by Bob Long, CTO – Avid Broadcasting (bob_long@avid.com)
2	The Problems Your Assets – How do you store and use them? How do you repurpose them? How do you maintain the system that does all of this?
3	From Tape to Digital Tape is cost effective for acquisition and storage, but locks the assets in Hard to share Hard to repurpose But tape can burden the production process with extra steps There is a better workflow…
4	Metadata Flow What is Meta-data?
5	Metadata Flow Why is it important?
6	Metadata Flow Traditional Broadcasting Operations rely very much on three key information-carrying devices: Paper Pencils People
7	Metadata Flow This is why Newsroom Computer Systems (NRCS) were created… A computer system that allows many users to keep track of meta data: scripts, rundowns, assignments, etc. It is a great tool for people in the newsroom to work in a collaborative way. It changed the way news is done.
8	Metadata Flow Why hasn’t the workflow changed?
9	Metadata Flow
10	Metadata Flow The process (as complex as it may be) works! People are reluctant to change what’s not broken.
11	Metadata Flow What’s the Problem? Things change Relying on Paper as an accurate “SnapShot” of the newscast Linear process dependency
12	Metadata Flow You need the ability to start being productive earlier in the process. When a journalist creates a story in the rundown of the NRCS.. editors can get access to an electronic copy to start being productive!
13	Metadata Flow When the story is complete and sent to the playout device the producer of the show is notified in the NRCS. This allows the producer the option of viewing the story for possible errors before it goes on air.
14	Metadata Flow Shared Storage Workgroups: Large amounts of media and associated meta data to keep up with!
15	Metadata Flow
16	Metadata Flow So, why is it important?
17	What Broadcasters Need Products that work together Within a product line Across multiple vendors Obsolescence protection for media assets The ability to make changes anywhere in the process The ability to sanely manage assets Nonlinear Digital Workflow
18	What’s the Payoff? More time to be creative Increased productivity Focus on content not technology Higher quality product in the time allowed Competitive edge Digital assets with a long shelf life
19	Why Is This Hard to Do Right? The problem is very complex It’s like trying to get the entire world to speak a common language There are no off-the-shelf solutions Requires collective self discipline Must take into account diverse requirements
20	A Structured Approach to Nonlinear Workflow
21	Layer 1: The Best Workflow Starts with Shared Storage Real-time Performance Supports any client application
22	Structured Approach to Nonlinear Workflow
23	Layer 2: Multiple Media Types Support for industry-standard media DV25 DV50 MPEG
24	Structured Approach to Nonlinear Workflow
25	Layer 3: Standardization All Avid products are going to move to MXF as their native media file format
26	Structured Approach to Nonlinear Workflow
27	MetaSync Opens the Layer 4 Door Opens Avid timeline to be able to edit any kind of Metadata Uses AAF/XML to get data in and out Directly supports interactive television Multiple third-party vendors working on products
28	Structured Approach to Nonlinear Workflow
29	Bring Media to Every Desktop MediaSelect: play Avid media in a standard web browser directly from Unity First LAN-based production media viewing system No transcoding or redigitizing to proxy resolution Extends NLW to collaborators out of the edit suite All clients are now first-class citizens of the workgroup
30	Layer 5 APIs and Access Initiatives from Avid XSI-SDK 3-D Plug-In Toolkit TM-DHM Transfer Manager DHM API TM-DET Transfer Manager DET API TM-AUT Transfer Manager Automation MM-QAPI MediaManager Query API PAPI Pluto API (PAPI) NRCS-COM iNEWS Com Control NRCS-MOS General MOS agreement MB-ActiveX MediaBrowse Active X CA-DM ControlAir Device Manager Metasync Metadata Import/Export AVX Video Processing Plug-Ins TDM Audio Processing Plug-Ins DAE Digidesign Audio Engine
31	What can you do with your assets If you use industry standard essence In a standard wrapper With rich metadata Accessible through open API’s You can begin to tackle multiple output channels: Convergence Newscasting!
32	Convergence Framework
33	The User view
34	Publishing Multiple Media Types
35	Publishing Multiple Media Types
36	Publishing Multiple Media Types
37	Publishing Multiple Media Types
38	Publishing Multiple Media Types
39	Publishing Multiple Media Types
40	Publishing Multiple Media Types
41	Applications will employ their own data-structures
42	NewsML & The Content Data Stories created in Vendor Partner Applications will employ their own Content Data Structures to match their needs. Stories become part of the NewsML Record Contain only pointers to non-textual assets Framework APIs require A text only version we call the “story essence” Supports indexing A bitmap and URL to non-textual assets Supports discovery and reuse
43	Open to 3rd Party Application Development Avid Broadcast is building several applications for the convergence framework Television Broadcast Scripting, Lineup, Automation Active Web Content Wireless Others are being recruited to build… Radio Web Wireless Etc…
44	Why NewsML Because it is an IPTC approved, open standard It was built by the Media Channels it will be used by Because it defines a rich environment Because it levels the playing field with participating Framework Development Partners Developing a new data-structure would further fragment the industry
45	Components
46	Core Metadata and Essence media
47	…NewsML Tree View
48	How Do You Manage It All You can’t The system needs to come together intuitively & seamlessly Data needs to flow naturally All of the links, processes & workflows need to survive upgrades, expansion & downtime
49	What are the options Low Overhead methods One Vendor - One Solution Many Vendors – Stable Standards High Overhead methods Many Vendors – Many Standards Off the shelf components – Lots of effort
50	And if you do it right…
51	Thank You