Challenges Facing Publishers
vResearch and development costs
§Good solutions take a long time to develop, then a long time to build a market for them, longer yet to get a return on investment
§Total solutions are difficult to produce and time-consuming for
§ purchasers to evaluate/pilot
vTraining and rate of change
§Publishers build good products but educators/trainers need support and time to effectively use them.
vChanging policy environments
§No Child Left Behind Act 
v
vGreater systems requirements:  parent/employer,
v administrator all demand more accountability
§Scientifically-based research requirement
§Correlation to local, state, national standards and assessments