1	The HDTV Transition: Short Story, Epic Saga or Episode 1 ?
2	Overview State of the Transition: CE sales, DTV broadcasting, HDTV content Enabling Standards Issues du jour FCC Legacies Cable Television Where’s the HDTV ROI?
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5	CEA’s DTV Focus Policy issues Education programs Retail training seminars Partnership programs Consumer outreach CEA DTV Summit DTV Subdivision DTV Awards Standards
6	Collaboration HDTV Model Station Project (CEA/MSTV) DTV Station Project (CEA/MSTV/NAB) ATSC Interoperability “Plugfests” CEA/ATSC DTV Certification Program CEA/ATSC Exhibits at International CES and NAB Conventions CEA/NAB “DTV Zones”
7	The HDTV Transition Over 3.3 million DTV products sold Prices Down 50 percent since ’98 DTV 36.8% of total TV revenue DTV More Than 60% of Projection Sets DTV Units Up 88% in ’02 - $$ Up 73%
8	Digital Television Sales Trends January 1999 to September 2002
9	Cumulative Sales of DTV Sets Millions of Units
10	Cumulative Revenues From DTV Billions of Dollars
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12	Quarterly Pricing
13	HDTV – Entry Level Now Under $1,500
14	Favorable Outlook
15	HD Purchase Plans
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17	Digital TV Products Over 40 manufacturers 366 HDTV monitors 27 integrated HDTV sets 19 HDTV set-top decoders 38 EDTV monitors
18	Digital HDTV – What Owners Are Saying 95 percent of HDTV owners would buy it again Two-thirds of HDTV owners are watching MORE TV 1 in 5 HDTV households earn less than $75,000 – Middle Class Purchasers! Quality of HD programming is good to excellent – but they want MORE
19	HDTV Content Delivery Over-the-Air Broadcast Satellite Cable Pre-Recorded Media Next Generation DVD Video Games DVHS DVR Internet (Streaming & Downloads) Phone Line
20	Status of U.S. DTV Implementation DTV Stations (as of Oct 2^nd) 509 147 markets Covering over 90% of U.S. TV households 46% of U.S. TV households are in markets where broadcasters are delivering four or more DTV signals.
21	HDTV Programming ABC 13 hours of primetime schedule per week (with 5.1 surround sound) Super Bowl, NBA Finals, Stanley Cup, Monday Night Football (2003) CBS 27 hours of primetime schedule per week Day time “The Young & the Restless” five days per week Many sporting events including 21 hours of the NCAA tournament, The Masters Golf Tournament and all 6 days of the U.S. Open Tennis tournament NBC 5 hours of primetime schedule per week Late night talk shows “The Tonight Show with Jay Leno” and “The Conan O’Brian Show” 2002 Winter Olympics PBS Various art, nature, history and entertainment programs A few local stations are producing news in HDTV
22	HDTV Programming Satellite and Cable HDNET HBO Showtime Discovery ESPN Cable carriage of broadcast HDTV programming increasing
23	HDTV Programming Highlights for Fall 2002 WB Network – 5 hrs/wk HD programming NCAA Sports on CBS 15 football games 2 basketball games ABC – all scripted series and theatrical movies in HD ABC primetime programming in Dolby Digital 5.1
24	Other Programming and Services Fox Entire primetime schedule in 480P, 2/3 of which is widescreen (primetime movies with 5.1 surround sound) Fox News and weekend live sporting events will be 480P wide screen Paxson offers 4 channels of SDTV Some stations offering one HD and one SD service Data broadcasting iBlast Clear Channel Kentucky Educational Television Homeland Security Network Other services coming on-line
25	Enabling DTV Standards Advanced Television Systems Committee A/53 : Digital Television Standard Adopted by FCC December 24, 1996 AES CEA (& EIA) SCTE SMPTE
26	ATSC Technology Group on Distribution (T3) Ralph Justus, CEA, Chair T3/S6 Video and Audio William Miller, ABC T3/S8 Transport Mark Eyer, Sony T3/S9 RF Transmission John Tollefson, PBS T3/S10 Receivers John Henderson, Hitachi T3/S11 Compliance John Henderson, Hitachi T3/S13 Data Broadcasting Michael Dolan, Consultant T3/S14 Satellite Broadcasting Dipak Shah, DirecTV T3/S16 Interactive Services Edwin Heredia, Microsoft T3/S17 DASE Glenn Adams, XFSI
27	Implementation Subcommittee (IS) Art Allison, NAB, Chair Systems Paul Berger, CBS RF Issues Harvey Arnold, Sinclair PSIP Graham Jones, NAB Data Richard Chernock, IBM Captioning Gerry Field, NCAM/WGBH Field Implementation Open Standing Ad Hoc Groups Jerry Whitaker, ATSC Education and Training Standards Indexing and Access
28	ATSC Standards A/52 Digital Audio A/53 DTV Standard A/54 Guide to the Use of the DTV Standard A/63 Standard for Coding 25/50Hz Video A/64 Transmission and Compliance A/65 Program and System Information Protocol (PSIP) A/70 Conditional Access A/80 Satellite (Contribution and Distribution) A/90 Data Broadcast A/92 IP Multicast A/93 Synchronous/Asynchronous Trigger A/94 Application Reference Model (publication pending) A/100-x DASE (publication pending)
29	ATSC Recommended Practices A/75 DTV Field Test Guidelines A/91 Guide to the Data Broadcast Standard A/69 Broadcaster’s Guide to PSIP PSIP structure Basic requirements for broadcasters PSIP tables Example settings Table syntax Analog TSID Sources of PSIP information Rating Region Table
30	"Program and System Information Protocol" Program and System Information Protocol “PSIP”
31	PSIP Primary Features Preserves channel branding Allows navigation and access to each of the services within the transport stream Program guide (from 12 hours to 16 days) Gives the user information for browsing and selection Key system info (e.g., carrier frequencies and source IDs) Rating and content advisory information
32	PSIP Recommended Practice Broadcaster’s Guide to PSIP Explains the fundamental PSIP structure Outlines the basic requirements for broadcasters Lists the PSIP tables Provides example settings Explains table syntax Analog TSID Sources of PSIP Information Rating Region Table Consumer Receiver Recommended Practice
33	PSIP Implementation Concerns The PSIP standard is complex. Broadcasters must implement at least basic PSIP completely and correctly. Receiver manufacturers must implement PSIP consistently. Anecdotes and early surveys indicated problems on both sides, although this situation is improving.
34	Guide to DTV Standards www.atsc.org/guide Prepared by Jerry Whitaker, ATSC
35	CEA Standards EIA IS-23 RF Interface w/Cable EIA IS-105 Decoder Interface EIA IS-132 Cable Channelization CEB-5 Monitor Mode EIA/CEA-849 Application Profiles (EIA-775) EIA-761A DTV Remodulator w/ OSD EIA-762 DTV Remodulator Specification
36	CEA Standards EIA-770 series Analog Component SD, ED, HD Interfaces EIA-775A DTV 1394 Interface Specification EIA-708A DTV Closed Captioning EIA-752 TSID Specification EIA-766 RRT for Content Advisory w/PSIP EIA/CEA-CEB-8 608->708 Captioning EIA-679B NRSS for conditional access
37	CEA Standards EIA/CEA CEB-12 PSIP Rx Rec. Practice EIA/CEA 863 Home Theater Color Codes EIA-775.2 Service Selection Info for Media EIA/CEA CEB-6 TV Receive Antennas EIA/CEA CEB-7 Indoor Antennas EIA/CEA-774 Antenna Test & Measurement EIA/CEA-909 DTV/Antenna Interface
38	CEA Standards EIA/CEA 818B Cable Compatibility (1-way) EIA/CEA 819 Cable Compatibility (2-way)
39	“Issues” Hiccups, Roadblocks, Train Wrecks?
40	Issues du jour Augmentation Channel All-digital Systems “Tentative Decision” on 6 MHz Channels Interlace vs. Progressive Coding Cable Going to QAM Table 3 Video Formats All Format Receiver Certification
41	… Issues du jour … DTV “May” Carry ATSC develops PSIP & Data BC Standards COFDM vs. 8VSB DASE vs. OCAP Interactive Platforms DTV Tuner Mandate
42	FCC Leadership & Legacies Fowler (‘81-’87): foundation for ATV proceeding Patrick (’87-’89): started the formal proceeding (MM Docket 87-268) & ACATS Sikes (’89-’93): all-digital & 6 MHz channels Hundt (’93-’98): adopted the standard w/o Table 3, coined “DTV” from “ATV”
43	FCC Leadership & Legacies Kennard (’98-’00): focus on cable/CE compatibility Powell (’00 – present): DTV tuner mandate? CE/Cable Compatibility???
44	Where Is Cable? 70% of U.S. households have cable, yet fewer than 15 cable markets nationwide offer HDTV
45	Cable Issues 16VSB vs. QAM “OpenCable” & Navigation Devices Cable/CE Compatibility DTV Must Carry Interactive Television
46	CE/MSO Negotiations February, 2000 Agreement CEA/NCTA? New Initiative Sept.- Nov., 2002 CE Manufacturers w/ CEA MSOs w/ NCTA National Cable Transmission Standard “Plug & Play” Standards FCC Regulations?
47	Where CAN We Go Now? Get Our Own Affairs In Order CE products better “Q,” lower “P” BC adherence to standards (PSIP, EPG) Content Info Sharing on Implementations (ATSC?)
48	Other “Pesky” Issues Copy Protection HDTV is here, but not in Europe HDTV was always the driving goal --technical flexibility added later Multicasting Interactive & Data Services
49	HDTV Viewer Preference Larger Displays in Home Competition Broadcast, Cable, Satellite Pre-recorded Media Broadcast Future = ROI
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