Notes

Slide Show

Outline

1
2	TV/Web Integration Continues to Grow and Meet Audience Expectations PBS.org Audience 1995-2002 # of page views (thousands) Source: PBS server logs, Nielsen//NetRatings January 2002 PBS.org is the #1 dot-org in the U.S. PBS.org is a three time Webby winner for best TV site. PBS.org offers on-demand access through a seamless local/national model. Consumption is growing, especially with kids, who average 50 page views per visit to pbskids.org.
3	PBS.org: Strategic Imperatives Ties to Tune-in, TV/Web Convergence Local Context and Value Classroom Connections
4	Ties to Tune-In, TV/Web Convergence
5	Local Context and Value
6	Local Context and Value
7	Classroom Connections
8	PBS.org: Web Content Examples Limited Series Documentary Film Ongoing Series Local Emphasis pbskids.org PBS Parents
9	Great Web Content: Basic Principle Extend the impact of your film’s linear narrative with the non-linear, interactive storytelling potential of the Web.
10	Custom Content: Ongoing Series
11	Custom Content: Limited Series
12	Custom Content: Documentary Film
13	Custom Content: Local Emphasis
14	pbskids.org
15	PBS Parents
16	PBS.org: Tools for Producers and Stations Producing for PBS Web Production Manual Station Remote Control
17
18
19
20	PBS.org: Lessons Learned Content Strategies Process Extended Content Lifespan
21	Great Site Content Is interactive Is not just a promotional tool Extends the impact of programming Is a meaningful content destination
22	Companion site process planning Integrate Web site planning into the film production process Leverage PBS’s local/national connection to extend impact Accessibility is key
23	A New Lifespan For Content
24	If you don’t like change, it’s a bad decade to be alive. Trisha Creekmore Public Broadcasting Service tcreekmore@pbs.org