TV/Web Integration Continues to Grow and
Meet Audience Expectations
•PBS.org Audience
•1995-2002
•# of page views (thousands)
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•Source: PBS server logs, Nielsen//NetRatings January 2002
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•PBS.org is the #1 dot-org in the U.S.
•PBS.org is a three time Webby winner for best TV site.
•PBS.org offers on-demand access through a seamless local/national model.
•Consumption is growing, especially with kids, who average 50 page views per visit to pbskids.org.
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