Iowa Public Television

 
     
Iowa DTV Symposium 2004 - Des Monies Mariott - October 5, 6, and 7 2004  
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Agenda

Content Track

Tuesday, October 5
9:00 AM REGISTRATION
10:00 AM And the Survey Says...
Mary Kadera, Director of Digital Education at PBS, and Gene Broderson, Director of Education for CPB, will share recent research about educators' usage of digital media and the digital media stations are making available through their local Web sites. We'll look at the results of several national surveys to understand how and why teachers are accessing digital media, and then explore the results of a system-wide inventory of local educational content and station professional development, in order to understand how public television is meeting the needs of educators today.
  Presenter(s)
Mary Kadera - PBS
Gene Broderson - Corporation For Public Broadcasting
10:45 AM What Kids Learn That's POSITIVE from Playing Video Games Quite a Bit, As It Turns Out...
Our kids are learning enormous amounts from the computer and videogames they play - learning that, to their enormous frustration, typically goes unrecognized and unrewarded by their teachers, parents, and certainly employers. Prensky describes and explains the many different types of learning that games produce, in areas from ethics, to strategy, to deductive reasoning and more, almost all of which, according to researchers, is extremely helpful for many areas of the players' mental development. Additionally, Prensky shows how more and more of the school curriculum is making its way into games that kids actually want to play, illustrating how games are currently being employed for learning in advanced schools, companies and the military. Prensky's talk emphasizes the need for improved dialog between kids, parents and teachers about games, and he offers many useful suggestions for how this can happen. Parents in the audience will find this topic particularly instructive and enlightening.
  Presenter(s)
Marc Prensky - Games2train
11:30 AM KEYNOTE LUNCH
Mr. Lawson's remarks will address the following topics:
As we look to the future, the real question for stations is how to best leverage the transition that has transformed other sectors of our economy and society. Digital television opens up new service opportunities for PTV stations and offers the possibility of a much greater role for public television in American life.

John Lawson presents the promises and challenges of digital television and offers examples of new ways that PTV stations are serving local communities at this stage of the digital transition.

1:30 PM Consumer Trends in the Marketplace
Phillip Swann, president of TV Predictions.com & onHD.TV Will HDTV Have a Tipping Point? As High-Definition TV continues its slow but sure climb, industry observers wonder if one event could trigger a big spurt in sales. This presentation will examine several possibilities for tipping points that might put HDTV on the fast track.

Maryann Baldwin, Executive Director, Magid Media Futures will present Frank N. Magid Associates latest findings regarding the digital television landscape - Who's using video on demand? Where do consumers stand on intentions to purchase HD sets and arrange for HD program reception? What's the impact of DVR's on household TV viewing so far? In an increasingly diverse video environment, how is the consumer dealing with it all? And what is a broadcaster to do? A few simple steps taken today can help keep video brands relevant as the video evolution continues.

Dave Cechota, Director of Data Product Development at Decisionmark Corp., will share the most accurate digital and HD television transition progress report on the market as well as the biggest announcement for DTV/HDTV consumer education to date. Broadcasters play a major role in educating consumers about the benefits of DTV/HDTV and Decisionmark technology is rising to the occasion on October 4th to provide a cross-industry, cross-network collaborative solution to take consumers from couch to PC and on to the CE retailer.
  Presenter(s)

Dave Cechota - Decisionmark Corporation
Maryann Baldwin - Magid Media Futures
Phillip Swann - TVPredictions.com
3:00 PM PBCore: Metadata Ready for Prime Time
After two years of development and testing by a dedicated team of pubcasters and worldwide advisers, the PBCore (Public Broadcasting Metadata Dictionary) is ready to help you get your digital house in order! Find out how to access and use PBCore at your station.
  Presenter(s)
Alison White - Program Manager
Gerry Field - WGBH National Center for Accessible Media
3:45 PM BREAK
4:00 PM ENHANCED TV: Real Solutions, Real Entertainment, Real TV!
The proliferation of enhanced TV capabilities in the marketplace has accelerated. Multi-screen options, VOD, and PVR functions are increasingly being offered, with more advanced features to follow. Other digital devices like cell phones have become more sophisticated and are increasingly being used to extend TV programming. AFI's Enhanced TV Lab explores how digital, interactive technologies are changing the very essence of TV programming. Get a glimpse at some of AFI eTV's current and recent productions from both public and commercial broadcasters, including AMERICAN EXPERIENCE, TV411, MTV, QUEER EYE FOR THE STRAIGHT GUY, NICKDELOEON, and more.
  Presenter(s)
Marcia Zellers - American Film Institute
5:00 PM WELCOME RECEPTION
Wednesday, October 6
7:00 AM REGISTRATION
8:00 AM The Olympic Games: A Director's Take
Emmy winning producer/director Doug Wren will present an insiders look at covering the Olympic Games. He will discuss the technical and subtle production differences of covering the Games for the host broadcaster and for right's holder, NBC. While utilizing footage he directed at past Olympics (including the recent Athens Games for NBC) Wren will show how telling the story of an event is accomplished on both sides of the fence.
  Presenter(s)
Doug Wren - WinnerComm
8:45 AM What's New in DV and Standard-Definition
Join veteran videographer/editor and Digital Video Magazine columnist Bruce A. Johnson for a whirlwind tour through whats new in cost-effective video production. Subject covered will include new cameras, tapeless video recording, new power systems, editing software and all sorts of production gear. Be sure to bring your questions for what will be a very interactive session!
  Presenter(s)
Bruce Johnson - Wisconsin Public Television
9:30 AM Digital Video and Personal Filmmaking
The availability of low-cost, high-quality cameras and Non-Linear Editing systems has brought about a real revolution in mass media. For the first time, the means of production and post-production are available to all. This is especially freeing to documentarians. The exciting aspect of this revolution is that now EVERYBODY's stories can be told; anyone with a passion can get her hands on the gear and make the film that's been bursting to come out. The small size of prosumer DV cameras allows access and intimacy that were heretofore extremely elusive if not impossible.

There are some downsides, however. Now that it is possible to make films on a shoestring, producing and distributing entities are demanding that nearly ALL productions be made at the lowest price. To hit these new low points, the filmmaker must wear more hats and master a vast skillset, including shooting, writing, editing, marketing, even graphic design in addition to producing and directing. No matter how brilliant the filmmaker, these new films are suffering from the absence of specialists and the magic of collaboration.

This session will examine the pitfalls and possibilities we filmmakers encounter in this brave new world and hopefully, attendees will come out with a new set of tools.
  Presenter(s)

Bill Megalos - MegaloMedia
10:15 AM BREAK
10:30 AM HD Origination In Theory and Real Life
This presentation will compare the real-life experience of WGN-TV's HD sports origination and broadcast against the many theories that Mr. Beardsley and others have presented at previous IPTV DTV Symposiums. The presentation will cover the process WGN-TV uses to locally produce and air all Chicago Cubs, White Sox, and Bulls home game broadcasts in 1080i HD and 5.1 discrete surround sound from the sports venue to the home. He will discuss the bottlenecks and glitches that were realized and solved, as well as an overview of consumer acceptance and feedback on the broadcasts.
  Presenter(s)
Craig Beardsley - WGN
11:15 AM Broadcast Workflow and the Tapeless Environment
As broadcast operations increasingly utilize file-based video, the promise of a videotapeless environment is tantalizingly close. Explore new technoliges aimed at facilitating this transition and automating the associated workflows.
  Presenter(s)
Doug Hinahara - Masstech
12:00 PM LUNCH
1:00 PM Virtual Sets in Live Broadcast and Post-Production
During the past couple years, interest in virtual sets has grown substantially. There are now a multitude of ways to incorporate virtual sets into existing production pipelines. The requirements of each production determine what equipment is used to complete the project.

During this session, Virtualsets.com's Tim Hedegaard will present various real-world examples, with brief discussions of the methods and technology behind each.

Bring your questions about virtual sets to this presentation! Because the majority of directors and producers have not yet used virtual sets in production, there are no "dumb" questions.
  Presenter(s)

Tim Hedegaard - Virtualsets.com
1:45 PM Unlocking the Archives with DVD and Emerging Technologies
Americans have rapidly adopted DVD and broadband technologies; posed for widespread adoption next are video on demand and interactive TV technologies. New digital technologies will continue the trend of providing media consumers with more control over what they watch and how they watch it, and present new challenges -- and opportunities -- for content producers. For documentary producers, the challenges are unique.

This presentation will focus on American Experience's recent approach to digital content creation for Web, DVD and broadband platforms, including audience assessment, product planning, technical and creative strategies, and organizational partnerships, and present a longer-term view of work in emerging technologies including video on demand.
  Presenter(s)

Maria Daniels - American Experience
2:30 PM How to use it? Who needs it? What is it?...The Producers Toolkit
Public Television's mission is all about education, both formal and informal. How do we make sure that the mission is being met? What are the tools you need to create a program that entertains, informs and educates. CPB Education has created two websites to help you create a more vibrant, more informative and more educational component to the programs you produce. This interactive session will provide an overview of the websites and how you can apply these tools to the projects you have underway.

Also Just In... Introduction to Collaboration Between IMLS and CPB

The Partnership for a Nation of Learners. The PNL is a joint funding initiative of the Corporation for Public Broadcasting (CPB) and the Institute of Museum and Library Services (IMLS). The goal is to encourage museums, public broadcasters, and libraries to fulfill their educational and community roles more effectively through meaningful content and service collaborations.
  Presenter(s)

Gene Broderson - Corporation For Public Broadcasting
3:15 PM BREAK
3:30 PM The DTV Transition: A Washington Update
The original 2006 date for transition from analog to digital television appears to be all but an elusive shadow. Despite the efforts of the Powell FCC we are still very far away from the Congressional 85 percent requirement. Moreover, there is doubt that there is the political will to simply turn analog off for the 15 percent of the TV households that would be left in the cold. What is the state of the transition, what has the FCC done or threaten to do to advance transition? This presentation examines such efforts as the "Feree Plan," the DTV tuner appeals decision, the Broadcast Flag, the pressure of Homeland Security and First Responders, and the revised deadlines recently imposed by the FCC in its Second Periodic DTV Review.
  Presenter(s)
James M. Burger - Dow, Lohnes & Albertson
4:15 PM The Broadcast Flag: Disserving the Public Interest
After a three-year struggle, the FCC has adopted a broadcast flag rule, limiting the functionality of DTV receivers after July 1, 2005. The rule was unsupported, unlikely to deter copyright infringement, and likely to come into conflict with useful technologies. EFF was a leading advocate against the adoption of the rule and is now a party to the legal challenge pending in the D.C. Circuit. We will discuss the history and prospects of the broadcast flag rule and show some of our work with open source personal video recorders that are threatened by the expansion of copyright law.
  Presenter(s)
Seth Schoen - Electronic Frontier Foundation
5:00 PM "TAKE FIVE" RECEPTION
Thursday, October 7
7:30 AM REGISTRATION
8:30 AM From Broadcast to the Web On-line Segmentation and Correlation of Educational Video
This presentation will discuss the process that Georgia Public Broadcasting (GPB) uses to correlate educational video related to State of Georgia Teaching Standards. GPB is transitioning from a manual system of segmentation/correlation of video content that currently involves groups of teachers reviewing multiple VHS tapes to an automated, online process. At the completion of the transition, teachers will have the ability to rough cut streaming video stored in GPB's Digital Library Portal and match up the segments with their respective, required statewide standards from any computer with Internet access.
  Presenter(s)
Chip Eberhart - Georgia Public Television
9:15 AM Educational DTV Datacasting - The Non-Engineer Version!
Don't miss this informative and entertaining presentation by Nebraska Educational Telecommunications Chief Technology Officer Mike Beach. Mr. Beach makes this powerful and adaptive technology understandable to the non-engineers in the audience.
  Presenter(s)
Mike Beach - Nebraska Educational Telecommunications
10:15 AM BREAK
10:30 AM VOD or not VOD - That is the Questions
WHYY's experience as a content provider for VOD: why is WHYY doing this, what are the benefits or drawbacks, and what issues should you look for in crafting VOD agreements with MSOs.
  Presenter(s)
Kyra McGrath - WHYY, Inc.
11:15 AM HDTV Newsgathering; Expand Your Horizons
HDTV newsgathering is an exciting and thorough way to tell visual news stories. I will present a 15-minute video showing NHK's HD technological newsgathering capabilities in Washington DC
  Presenter(s)
Lisa Lane - NHK - Japan Broadcasting and High Definition - National News Consortium

 

Technical Track

Tuesday, October 5
9:00 AM REGISTRATION
10:00 AM NGIS and Multicasting: A Perfect Fit
An update of NGIS - Funding, technology, etc. The presentation will include a discussion on all the changes now occurring at PBS - NGIS, ACE, Broadview, etc, which will enable PBS to provide better support to stations as they ramp up for the additional workflwo and work processes required for DTV and its multicast capabilities and the need to continue analog broadcast for some time.
  Presenter(s)
Jerry Butler - Public Broadcasting Service
10:45 AM ATSC Update
An overview of current activities within the ATSC and what they mean to broadcasters. Specific items covered in this presentation include the state of the DTV rollout, PSIP implementation, enhanced transmission modes, and data broadcasting.
  Presenter(s)
Jerry Whitaker - Advanced Television Systems Committee
11:30 AM KEYNOTE LUNCH
Mr. Lawson's remarks will address the following topics:
As we look to the future, the real question for stations is how to best leverage the transition that has transformed other sectors of our economy and society. Digital television opens up new service opportunities for PTV stations and offers the possibility of a much greater role for public television in American life.

John Lawson presents the promises and challenges of digital television and offers examples of new ways that PTV stations are serving local communities at this stage of the digital transition.

1:30 PM Consumer Trends in the Marketplace
Phillip Swann, president of TV Predictions.com & onHD.TV Will HDTV Have a Tipping Point? As High-Definition TV continues its slow but sure climb, industry observers wonder if one event could trigger a big spurt in sales. This presentation will examine several possibilities for tipping points that might put HDTV on the fast track.

Maryann Baldwin, Executive Director, Magid Media Futures will present Frank N. Magid Associates latest findings regarding the digital television landscape - Who's using video on demand? Where do consumers stand on intentions to purchase HD sets and arrange for HD program reception? What's the impact of DVR's on household TV viewing so far? In an increasingly diverse video environment, how is the consumer dealing with it all? And what is a broadcaster to do? A few simple steps taken today can help keep video brands relevant as the video evolution continues.

Dave Cechota, Director of Data Product Development at Decisionmark Corp., will share the most accurate digital and HD television transition progress report on the market as well as the biggest announcement for DTV/HDTV consumer education to date. Broadcasters play a major role in educating consumers about the benefits of DTV/HDTV and Decisionmark technology is rising to the occasion on October 4th to provide a cross-industry, cross-network collaborative solution to take consumers from couch to PC and on to the CE retailer.
  Presenter(s)

Dave Cechota - Decisionmark Corporation
Maryann Baldwin - Magid Media Futures
Phillip Swann - TVPredictions.com
3:00 PM Intelligent Loudness Measurement and Control
In this presentation, we describe loudness measurement techniques that improve accuracy, usability, and consistency relative to previous techniques while considering the (and often overlooked) internal gain structure of digital STBs. Accuracy in this application is determined by correlation to listener opinion, with the particular goal of minimizing annoyance resulting from level mismatch. Usability is improved by minimizing the interaction required by the user. Consistency is achieved by minimizing the amount of meter interpretation required.
  Presenter(s)
Jeff Riedmiller - Dolby Laboratories
3:45 PM BREAK
4:00 PM Digital Audio Choices and Considerations
Digital audio comes in a number of choices, in twisted pair and coax formats, in professional and consumer applications. This paper covers all of these, with installation and operational tips. Included are networked digital audio, and using Category 5 cable to carry digital signals.
  Presenter(s)
Steve Lampen - Belden
5:00 PM WELCOME RECEPTION
Wednesday, October 6
7:00 AM REGISTRATION
8:00 AM Practical Aspects of Interfacing Automation to Control DTV Encoding and PSIP
  Presenter(s)
Ted Korte - Harris Corp.
8:45 AM New Testing Methods for Video Server Environment
This presentation addresses a new concept in automated content validation that has the potential to revolutionize the test and measurement industry in the next few years.
  Presenter(s)
St├ęphane Billat - Sencore Inc.
9:30 AM Current Experiences with HD Graphics
This presentation will address: - New Graphics generation technologies - The benefits of Resolution Independent Graphics - Production for both 4:3 to 16:9 aspect ratios - Current usses of HD CG in live production including upconversion and native HD - HD CG in off-line NLE
  Presenter(s)
Jim Martinolich - Chyron Corporation
10:15 AM BREAK
10:30 AM HD Origination In Theory and Real Life
This presentation will compare the real-life experience of WGN-TV's HD sports origination and broadcast against the many theories that Mr. Beardsley and others have presented at previous IPTV DTV Symposiums. The presentation will cover the process WGN-TV uses to locally produce and air all Chicago Cubs, White Sox, and Bulls home game broadcasts in 1080i HD and 5.1 discrete surround sound from the sports venue to the home. He will discuss the bottlenecks and glitches that were realized and solved, as well as an overview of consumer acceptance and feedback on the broadcasts.
  Presenter(s)
Craig Beardsley - WGN
11:15 AM Broadcast Workflow and the Tapeless Environment
As broadcast operations increasingly utilize file-based video, the promise of a videotapeless environment is tantalizingly close. Explore new technoliges aimed at facilitating this transition and automating the associated workflows.
  Presenter(s)
Doug Hinahara - Masstech
12:00 PM LUNCH
1:00 PM Conformance to SD, RGB and Composite Gamut in High Definition Serial Digital Video Systems
This presentation will discuss the reasons and demonstrate the methods required to legalize, color correct, and process high definition digital video in any subsequent format.
  Presenter(s)
Dave Guerrero - Videotek, Inc.
1:45 PM HD & SD SDI Waveform Monitoring and Testing
A Technical Seminar covering the basics of how Digital Video Signals, both HD and SD are generated and the various tests that need to be made to verify that the signals are correct for transmission and conversion to other formats
  Presenter(s)
Thomas E. Freeman - Tektronix, Inc.
2:30 PM Technologies Supporting the Use of Professional Optical Disc for Advanced Workflows in Broadcast ENG
Recent commercialization of Professional Optical products for broadcast ENG and production applications have resulted in the introduction of novel workflows for optimized processing of SD signals employing latest A/V and IT technologies. This talk will provide technical information on the use of Blue-laser optical storage, MXF file processing/editing and IT interfaces that support the current family of SD products. In addition, technology developments that will support the upcoming deployment of HD products based on Professional Disc, will also be presented.
  Presenter(s)
Hugo P. Gaggioni - Sony Electronics Inc.
3:15 PM BREAK
3:30 PM The Need for Testing HD Studio Lenses
The contemporary HD studio lens represents a triumph of technology in dealing with a multiplicity of variables. Its vital role in constantly shaping the many dimensions of the optical image presented to the HD camera is sometimes underestimated. This paper will review the dynamic behavior of the HD lens and the attendant need for careful testing of the same.
  Presenter(s)
Gordon Tubbs - Canon
4:15 PM One Step Non-Linear Editing
This presentation will discuss the structure of the DV data at various bit rates, the use of IEEE 1394 and AV streaming versus SPB-2 file transfer modes, and, now that P2 systems are being delivered, some of what Panasonic sees on the horizon being developed in concert with the Panasonic Partners.
  Presenter(s)
Phil Livingston - Panasonic
5:00 PM "TAKE FIVE" RECEPTION
Thursday, October 7
7:30 AM REGISTRATION
8:00 AM On-Channel and Translator Technologies
This presentation discusses the difference between distributed transmission, DTV boosters (both as coverage extenders and gap fillers) and DTV translators. It covers the terminology used, the application of each technology and the product structures applicable to each.
  Presenter(s)
Rich Schwartz - Axcera
8:45 AM Advanced Transmission Line Design and Development
This presentation describes several new techniques and designs for improving VSWR performance for both narrow band and multichannel applications.
  Presenter(s)
William A. DeCormier - Dielectric Communications
9:30 AM Tower Design Considerations
  Presenter(s)
Ernie Jones - ERI
10:15 AM BREAK
10:30 AM DTV Construction Planning
Iowa Public Television has faced several challenges on the path to digital conversion. Along the way, it has had to be creative in finding solutions to these challenges. Join Bill Hayes, Director of Engineering and Technology, as he shares the hills and valleys of this digital journey.
  Presenter(s)
William T. Hayes - Iowa Public Television
11:15 AM RF Panel
This panel will focus on providing guidance in the maintenance and upkeep of RF transmission systems.
  Presenter(s)
Ernie Jones - ERI
William A. DeCormier - Dielectric Communications
Rich Schwartz - Axcera

 

 

Audio Presentations - Streaming audio of the presentations will be made available after each session! - Listen Now!


This is a partial list of presenters which is updated daily...please stop back often.

Names listed as invited have not yet confirmed their attendance at the session.

- CONTENT TRACK

- TECHNICAL TRACK

 

Iowa DTV Symposium 2004 Des Monies Marriott