Hotel Fort Des Moines Iowa DTV Symposium 2005

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  NIELSEN MEDIA: TRACKING A TRANSFORMING INDUSTRY
Wednesday, October 5 - 11:15 AM
 
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As the media industry tries new business models tied to new technologies, Nielsen Media Research is taking steps to measure and report these new technologies to help determine what works. Find out what steps Nielsen Media Research is taking to provide valuable information to an industry in the midst of transformation.
 

 

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© Copyright 2005 Iowa Public Television


Eric Rossi
Nielsen Media Research

 

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