Iowa Public Television

 

AGENDA

Make plans now to attend the 14th annual Iowa DTV Symposium October 7 - 9, 2008 in Des Moines Iowa. Iowa Public Television hosts the nationally-recognized, premier event that attracts production, management, technical, creative and education professionals from across the country.

PLEASE CHECK BACK FOR FREQUENT UPDATES TO THIS AGENDA.

Technical Track | Content Track

 

 


TECHNICAL TRACK

Tuesday, October 7
7:00 AM Registration
8:00 AM Broadcast/Cable Summit
The Broadcast/Cable summit is an opportunity for cable operators and broadcasters to examine the technical issues related to the digital transition and discuss how to ensure the transition goes smoothly.

Presenter(s)
William Check
(NCTA)
David Donovan
(MSTV)

10:00 AM Consumer Update
This knowledgeable panel provides a snapshot of last year’s consumer trends. Additional Information

Presenter(s)
Maryann Baldwin
(Magid Media Futures)
Phillip Swann
(TVPredictions.com)
Megan Pollock
(Consumer Electronics Association)

11:30 AM Lunch with Keynote Speaker
Gary Shapiro, president and ceo Consumer Electronics Association

130 Days to the Finish Line: The DTV Transition, Consumer Education and What Happens on February 18.

Consumer Electronics Association President and CEO Gary Shapiro provides the latest update on DTV consumer education initiatives, the success of the DTV converter box program, and a road map for the next ten years of DTV.

1:30 PM Joint Session - Leveraging Technology to Keep Production Costs Down
Automated Production Control systems reduce production costs by providing a centralized GUI operating platform allowing one operator to control all production equipment, including the NRCS rundown. This technology provides system flexibility allowing the addition of new productions without adding staff, transitioning to HD while reducing staffing costs, and reducing common on-air mistakes.

Presenter(s)
Jeremy Morrell
(Ross Video)

2:15 PM Joint Session - An Arms Race to the Subscriber
How New TV Delivery Technologies Continue to Leap frog Each Other in Reaching the Maximum Number of Eyeballs

This presentation looks at how each of these advances has influenced the competitive nature of TV delivery technologies and how changes that may be just years apart allow one delivery mechanism to constantly leap frog or fall behind another.



Presenter(s)
Robin Wilson
(Nagravision)

3:00 PM Break
3:45 PM ATSC Update
This presentation will update attendees on current activities within the ATSC, with special emphasis on the development of standards for mobile and handheld systems, non-real-time services, and potential next-generation services for fixed receivers. The current status of the DTV transition will also be reviewed.

Presenter(s)
Jerry Whitaker
(Advanced Television Systems Committee)

4:30 PM DTV Audio Myths and Realities
This presentation describes a solution for easily and cost-effectively handling stereo and 5.1 surround audio including taming loud commercials. The transition to DTV can be eased tremendously by selecting the correct equipment to process the audio for compelling surround sound. Additional Information

Presenter(s)
Hal Buttermore
(Linear Acoustic)

5:15 PM Welcome Reception
Wednesday, October 8
6:30 AM Team Building - NetWalk
8:00 AM Registration
8:45 AM Picture Quality Measurement Using an Adaptive Human Vision System Model
An Introduction to Picture Quality Measurement Based on Human Vision System Models and Detailed Discussion of DMOS, PQR and PSNR Video Quality Measurements.

Presenter(s)
Bill Cohn
(Tektronix Corporation)

9:30 AM What it Might be Like to Work in a File Based World
When you can no longer ‘see’ the content, touch the media and must depend upon new forms of instruments to tell you if the images, sound and metadata will be what you expected - - you’ve officially evolved into the world of file based workflows. What will might take to navigate this new environment and what is on the horizon to assist the operator in this new digital media age will be explored by AZCAR’s Chief Technology Officer, Karl Paulsen.

Presenter(s)
Karl Paulsen
(AZCAR Technologies)

10:15 AM Break
10:30 AM How BXF is Helping WJCT Effectively Operate in a Fast Paced, Platform Agnostic, Content Delivery Business
WJCT implemented the BXF gateway to improve reliability and increase efficiency, which goes hand in hand with our strategic effort to have operations staff manage the multiplatform use of our content. Being a beta site for the BXF gateway brought many technical hurdles, operational challenges and changing of traditional roles within the entire organization.

Presenter(s)
Duane Smith
(WJCT - Television - FM)
Bob Culkeen
(WJCT - Television - FM)

11:15 AM Facility Integration, What Worked and What Didn't
Wisconsin Public Broadcasting successfully completed a clean sheet rebuild of its central casting facilities. Jim will share the highlights (and lowlights) of the project, and offer insights in how you can make a transition like this less stressful for your station.

Presenter(s)
Jim Klas
(Wisconsin Educational Communications Board)

12:00 PM LUNCH
1:00 PM The Impact of Technology on Broadcasting
Explores the explosion of new technologies by looking at the consumer and how changes in media consumption are manifested in the design of new facilities. The presentation proposes some key actions to undertake for every facility.

Presenter(s)
Ray Baldock
(Thomson Grass Valley)

1:45 PM Blu-ray™ Disc May Be Ready for Primetime, But Are Your Disc Production Skills?
While many of us are excited by the new opportunities for interactivity and richer content made possible by Blu-ray Discs, best practices for commercial production are still emerging. This talk will provide producers with an overview on the many elements required for successful Blu-ray Disc production, including how to manage the fundamentals of programming, encoding, replication and verification to ensure that Discs play optimally on Blu-ray Disc players.

Presenter(s)
Rob Aubey
(Sony Creative Software)

2:30 PM Optimizing Betacam Videotape Playback for DTV
The playback of older Betacam tape recordings for DTV highlights an original design conflict with Betacam VTRs. Older Betacam recorded material rebroadcast via MPEG2, may suffer from lost resolution and higher than normal encoded bitrate unless corrective action is taken.

Presenter(s)
Terry Harvey
(WSIU/WUSI at Southern Illinois University)

3:15 PM Break
3:45 PM Transmission Characteristics of Passive Components Used in the 3Gbps Environment
Transmission characteristics of passive components such as insertion loss, return loss, VSWR, and frequency response can severely limit overall cable distance at higher transmission speeds. This is especially true with 3Gbps transmission requirements for digital 1080p HD signals. This seminar will discuss the effects of passive components in a typical transmission path used in a broadcast facility.

Presenter(s)
Dean M. Rosenthal
(ADC)

4:30 PM The Bend Radius for Cable
Sure, you've heard the standard rule "No tighter than ten times the diameter." For some data cables, you might hear "four times the diameter." But what actually happens when you bend a cable? this presentation shows exactly what changes inside a cable and, for specific coaxes and twisted pairs, what the effect is as you bend tighter and tighter. Also, it will show you what happens when you 'unbend' the cable. Does the performance come back? the results are a real eye-opener (no digital pun intended) and much of what you have been led to believe isn't completely true!

Presenter(s)
Steve Lampen
(Belden)

5:15 PM "Take Five" Reception
Thursday, October 9
8:30 AM Registration
8:45 AM ATSC M/H System Overview and Broadcast Station System Architecture
This presentation will first look at the overall ATSC M/H system with focus on the physical, management and presentation layer activities. . The presenter will also look at RF transmission performance based on several years of first hand experience with the Harris-LG-Zenith MPH system which has been selected as the basis for the ATSC M/H standard. Recommendations for preparing a station for entry into the mobile services business will included.

Presenter(s)
Jay Adrick
(Harris Corporation)

9:30 AM Antennas for Mobile Television Broadcast
The mobile channel in UHF and VHF broadcast is described and extended to include transmission in two polarizations. Transmitting antennas that provide dual-polarized emissions are analyzed and found to be successful in improving reception with polarization diversity and increasing channel capacity with multiple-input multiple-output (MIMO) transmission.

Presenter(s)
Myron D. Fanton
(Electronics Research, Inc.)

10:15 AM Break
11:00 AM Is Circular Polarization Essential to the Success of Mobile TV?
This presentation will compare horizontal, vertical and circular transmission polarization and present experimental results supporting circular polarization's superiority in mobile applications by providing significant margin improvement and ultimately reliable service.

Presenter(s)
Kerry Cozad
(Dielectric)


CONTENT TRACK

Tuesday, October 7
7:00 AM Registration
8:00 AM Broadcast/Cable Summit
The Broadcast/Cable summit is an opportunity for cable operators and broadcasters to examine the technical issues related to the digital transition and discuss how to ensure the transition goes smoothly.

Presenter(s)
William Check
(NCTA)
David Donovan
(MSTV)

10:00 AM Consumer Update
This knowledgeable panel provides a snapshot of last year’s consumer trends. Additional Information

Presenter(s)
Maryann Baldwin
(Magid Media Futures)
Phillip Swann
(TVPredictions.com)
Megan Pollock
(Consumer Electronics Association)

11:30 AM Lunch with Keynote Speaker
Gary Shapiro, president and ceo Consumer Electronics Association

130 Days to the Finish Line: The DTV Transition, Consumer Education and What Happens on February 18.

Consumer Electronics Association President and CEO Gary Shapiro provides the latest update on DTV consumer education initiatives, the success of the DTV converter box program, and a road map for the next ten years of DTV.

1:30 PM Joint Session - Leveraging Technology to Keep Production Costs Down
Automated Production Control systems reduce production costs by providing a centralized GUI operating platform allowing one operator to control all production equipment, including the NRCS rundown. This technology provides system flexibility allowing the addition of new productions without adding staff, transitioning to HD while reducing staffing costs, and reducing common on-air mistakes.

Presenter(s)
Jeremy Morrell
(Ross Video)

2:15 PM Joint Session - An Arms Race to the Subscriber
How New TV Delivery Technologies Continue to Leap frog Each Other in Reaching the Maximum Number of Eyeballs

This presentation looks at how each of these advances has influenced the competitive nature of TV delivery technologies and how changes that may be just years apart allow one delivery mechanism to constantly leap frog or fall behind another.



Presenter(s)
Robin Wilson
(Nagravision)

3:00 PM Break
3:45 PM Washington Update
Join Jim Burger and Mark Erstling, the Symposium’s own Washington insiders, as they provide the latest updates regarding FCC, courtroom and Congressional decisions affecting digital media. Additional Information

Presenter(s)
Jim Burger
(Dow Lohnes PLLC)
Mark Erstling
(Association of Public Television Stations)

4:30 PM The Wilmington, NC September 8 Analog Shut-Off Additional Information

Presenter(s)
Harry Jessell
(TVNEWSDAY.com)
Dan Ullmer
(WECT/WSFX - Raycom Media)

5:15 PM Welcome Reception
Wednesday, October 8
6:30 AM Team Building - NetWalk
8:00 AM Registration
8:45 AM Going from Idea to Execution in the Digital Age
When the landscape is using one shoot to create content for webcasts, podcasts, broadcasts, commercials and more; what are the details, decisions and approaches that have to be considered? This presentation focuses on asking the right questions and getting the right answers so your content is future-proofed from the start. Breitbach and Halliday both are award-winning strategic and creative professionals and have worked for advertising agencies, production companies and the television and feature film industry.

Presenter(s)
Tim Breitbach
(Coolfire Media)
Pete Halliday
(Coolfire Media)

9:30 AM Community-Created Content
The idea of blogging will never disappear, but the process by which content is created for one blog or a series of blogs will continue to undergo radical upheavals. I will talk about this changing world and the direction it is taking. Additional Information

Presenter(s)
Chris Pirillo
(Lockergnome)

10:15 AM Break
10:30 AM Adventures in Anycasting
It wasn't so long ago that a doing a multi-camera remote meant rolling out a big truck with a dozen crew and headaches to match. Well, times are changing. Join Bruce A. Johnson for Adventures In Anycasting, and learn about the brave new world of suitcase-sized multi-camera video production. Can you really create a decent show with two plastic tubs full of gear?

Presenter(s)
Bruce Johnson
(Wisconsin Public Television)

11:15 AM Variables in the Digital Video Logjam: Device, Library, Pricing and Consumer Behavior
From YouTube to Joost, and AppleTV to Netflix, powerful market players are battling to win the hearts and minds of video consumers by capitalizing on broadband connections. Will Workman, Inside Broadband columnist with TV Technology, will make sense of the competitive chaos by examining the major factors determining the future of broadband video delivery.

Presenter(s)
Will Workman
(TV Technology)

12:00 PM LUNCH
1:00 PM Roadmap to the Tapeless Universe
A thorough exploration of the many advantages and several disadvantages of the tapeless environment: from quicker access to files to much larger storage requirements. After this session, you’ll know the lay of the land and be able to decide whether to go tapeless or whether to drag your feet and hang on a bit longer. Additional Information

Presenter(s)
Bill Megalos
(MegaloMedia)

1:45 PM Text, Mobile, Hyper-local: Efforts to Engage Young Voters
Young potential voters have high expectations of technology. While politicians are learning to exploit this, government and public service media may be losing out. Wisconsin Public Television and Radio have been experimenting with new platforms and approaches that take advantage of timely interest in elections that puts their content in front of a new audience. Andy Soth will talk about the Wisconsin Vote Web site (www.wvote.org) and its efforts in mobile platforms, texting, and hyper-local content for college campuses.

Presenter(s)
Andy Soth
(Wisconsin Public Television)

2:30 PM The Future of Online Video

Presenter(s)
Andrew Baron
(Rocketboom)

3:15 PM Break
3:45 PM The Use of Second Life for Listener Engagement
How Science Friday is using Second Life and other online strategies to expand its audience and deepen its listener participation. Plus, a look at a few other examples of how radio shows are using social networking.

Presenter(s)
Flora Lichtman
(NPR's Science Friday)

4:30 PM From Public Broadcasting to Public Media: Delivering Video to New Audiences
With online video becoming more of a “when to watch” rather than “will I watch” activity, media companies are facing new challenges delivering content while meeting user expectations for quality interactive experiences.

Hear how PBS is facing these challenges with:

  • New modes of local distribution
  • Alternative avenues for syndication
  • New media platforms, expertise and technology

    Included will be a demonstration of PBS’ Comprehensive Online Video Ecosystem (COVE), a collection of systems and technologies that enables PBS to deliver the full depth and breadth of Public Media to the system as a whole.



    Presenter(s)
    Maximilian Duke
    (PBS Interactive)

  • 5:15 PM "Take Five" Reception
    Thursday, October 9
    8:30 AM Registration
    8:45 AM Merging Newsrooms, Managing Drama
    With the call to serve audiences with the kinds of content they want in the format they want coming from the top executives of most media companies, the reporters, editors and producers of content are struggling to find the workflows that continue to produce the kind of news and content they are known for as well as substantial original online material. This has prompted widespread efforts to merge online and on-air news gathering operations and has tested managers on both sides of this new kind of digital divide. I don’t particularly have the answers to these questions, but talking about them, exploring solutions and a little group therapy couldn’t hurt.

    Presenter(s)
    Lee Banville
    (Online NewsHour)

    9:30 AM PBS EDCAR - A National Public Media Educational Digital Content Asset Repository
    The PBS Educational Digital Content Asset Repository (EDCAR) is a collaborative effort to aggregate PBS-produced content in order to give teachers and students access to the highest quality media resources in America’s preK-12 and post-secondary classrooms and learning environments. The project explores the value of purpose-built digital media objects spanning the full range of pre-school through college curriculum. These assets are high-quality, teacher-tested, digitally-formatted video and audio segments, interactive games and simulations, images and recommended links. Produced by PBS stations & public media partners, these assets will be encoded with metadata according to an “open-standard” schema which will align every asset to a curriculum outline and to state and local standards.

    Presenter(s)
    Rob Lippincott
    (PBS)

    10:15 AM Break
    11:00 AM Mapping the Path from Service to Sustainability
    In this session, we will summarize some of the research in this area and review data collected by Public Media Metrics®, a service that tracks online activity at more than 100 public radio and television sites. Using that data, we will look at some models of “sustaining revenue for new media”—that is, revenue streams that are based solidly on new media service components. Additional Information

    Presenter(s)
    Mark Fuerst
    (Innovation4media)

    Podcasts

    For the third year, the Iowa DTV Symposium is making the content track and the technical track available as podcasts. You may subscribe for FREE to either (or both) of them using your favorite podcatcher, such as iTunes.

    Content Track
    Subscribe with iTunes   |   Other options

    Technical Track
    Subscribe with iTunes   |   Other options

    For help, or for more information on podcasts and podcasting at IPTV, please visit our Subscribe page.


    Iowa DTV Symposium 2008

    CONTACTS

    Sponsorship & Technical Track
    Karen Schaeffer (515) 725-9766
    William T. Hayes (515) 725-9765

    Content Track
    Wayne Bruns (515) 725-9742
    Jeannie Campbell (515) 725-9722

    General Information
    Karen Schaeffer (515) 725-9766

    Iowa Public Television
    6450 Corporate Drive
    P.0. Box 6450
    Johnston, IA 50131
    www.iptv.org

    Toll Free: (800) 532-1290
    Fax: (515) 242-4151