Why would a big power company push customers to conserve? Get the bottom line from MidAmerican's main spokesman.

 

Transcript: Conservation

Conservation is critical as we enter a period of very strong demand for electricity and we understand that there's a delay in the ability to build plants to generate power and to relieve that system. So what everyone needs to do is take a look at their energy demand. If there's the opportunity to turn off lights when you're not using a room, dial up the thermostat if we're having a peak alert during the summer months... Anything you can do to reduce energy usage. And we do that large scale, we'll see energy savings. So conservation is critical.