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Media Standards and Benchmarks
Media Standard 10:
Understands the characteristics and components of the media
Level III (Grade 6-8)
- Understands the different purposes of various media (e.g., to provide entertainment or information, to persuade, to transmit culture, to focus attention on an issue)
Level IV (Grade 9-12)
- Understands that media messages have economic, political, social, and aesthetic purposes (e.g., to make money, to gain power or authority over others, to present ideas about how people should think or behave, to experiment with different kinds of symbolic forms or ideas)
- Understands how different media (e.g., documentaries, current affairs programs, web pages) are structured to present a particular subject or point of view
- Understands aspects of the construction of media messages and products (e.g., the significance of all parts of a visual text, such as how a title might tie in with main characters or themes)
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Selected Standards and Benchmarks
used by permission:
Copyright
2003 McRel
Mid-continent Research for
Education and Learning
2550 S. Parker Road, Suite 500
Aurora, CO 80014
Telephone: (303) 337-0990
www.mcrel.org/standards-benchmarks
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