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Home » Friends Foundation » Corporate Support » Frequently Asked Questions

Corporate Support: Frequently Asked Questions

Corporate Support
  1. How long can our recognition spot be?
  2. Where will our spot appear?
  3. Can we use different spots at the beginning and end of the program?
  4. Can we edit down a spot we’ve already produced for other purposes, such as a 30-second commercial, to create our IPTV sponsor message?
  5. Can we use our slogan or tagline?
  6. Are there any specific words that can’t be used?
  7. Can we show our product?
  8. Can people speak on camera?
  9. Can we use a celebrity or spokesperson in our spot?
  10. Can we use phone numbers and Web addresses?
  11. Can our spot be animated?

How long can our recognition spot be?

Your credit may be 7 to 10 seconds in length.

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Where will our spot appear?

At the open and at the close of each program broadcast.

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Can we use different spots at the beginning and end of the program?

You can vary the spots if you wish.

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Can we edit down a spot we’ve already produced for other purposes, such as a 30-second commercial, to create our IPTV sponsor message?

With a few edits or a new voiceover, an IPTV sponsor message can usually be made from your existing commercial. You need to provide this spot in the form it will appear on our air. Your IPTV representative can help you rework your existing spot to meet our guidelines.

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Can we use our slogan or tagline?

In many instances slogans or taglines are acceptable. Even if a slogan is judged to be too promotional for IPTV, other elements that are central to your company or brand identification can often be included.

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Are there any specific words that can’t be used?

The FCC has determined that certain words and phrases can be problematic for public broadcasting. These include superlative or qualitative claims, endorsements, or comparisons. Also, pricing information of any kind, even the term “free”, cannot be included. Here’s a list of words/phrases deemed unacceptable by the FCC:
Efficient, Economical, Dependable, Dedicated, Prompt, Fair, Price, Reliable, Excellent, Quality, Leading, Luxury, Quick and Clear, Number one, Delightfully honest

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Can we show our product?

You can depict and mention one specific brand or product in each spot. You can also mention additional products without showing them. (This may not hold true with PBS Kids programs.)

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Can people speak on camera?

No.

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Can we use a celebrity or spokesperson in our spot?

Only for voiceover and if not identified. A celebrity cannot be shown on camera.

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Can we use phone numbers and Web addresses?

You may use phone numbers and Web addresses in video only.

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Can our spot be animated?

Yes, the same guidelines apply whether for live action or for animated spots. You may also choose between using a still billboard visual or moving video.

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