Iowa Public Television captures an exceptional audience

Iowa Public Television is simply the best way to reach

  • Opinion leaders
  • Affluent households
  • Educated citizens
  • Decision makers
  • A statewide audience

IPTV viewers are more likely to:

  • Visit museums
  • Attend live theater
  • Have disposable income
  • Buy "green"
  • Have a college degree
  • Take a trip
  • Vote
  • Support our sponsors over similar businesses

Research shows that:

  • The likelihood to purchase from sponsors or advertisers is 3X higher for PBS viewers than viewers of cable or commercial broadcast television.
  • Viewers of PBS are 4X more likely to view PBS sponsors as good corporate citizens compared to viewers of cable or commercial broadcast television.

Source: Harris Interactive SGPTV Attitudes and Sponsorship Favorability Study of 5,306 Adults 18+,02/11-02/28/13