A Shoestring Media Guide to Promoting
Your ICN Event
Prior to the event:
Take an outline news releases from the K-12 Connections Web site and fill
in the information according to local plans and objectives. Put copies
on school letterhead and send them along with an invitation to attend
the event to the feature or education reporter at the local newspaper.
Also send a release and invitation to the news director of the closest
radio and television station. Have students create the invitations.
The information included in the press release
should only be 2-3 paragraphs at most. Each paragraph should be double-spaced
with no more than three sentences. Keep examples or information simple
and avoid educational terminology. Emphasize benefits the event provides
and how it adds value to the coursework.
¨During or after the event: Assign a student
to act as reporter and cover the event for your class. Have them submit
the approved work to the local media for publication.
¨Be prepared for any media representatives
who accept your invitation by having information ready about the event
and the ICN classroom. Explain what value the event is adding to the learning
process. Let students demonstrate any ICN projects and related activities.
Show how you are integrating educational technology into the curriculum.
Be sure teachers, administrators and students are accessible for interviews
and comments.
Add the identified media representatives
to mailing lists for school information. Include a story about the event
and related activities in the student newspaper and in regular district-wide
communication to parents and community members.
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