Newspapers Raise Awareness
A Promise Called Iowa
And so he said, “What could the paper do?” And I said, “This is one of the functions of the editorial page of the newspaper is to raise awareness of an issue, to propose solutions, and sometimes to participate in those solutions.” And so during the course of the discussion we said, “You know, what do we need? Well, we need money, we need people, we need information, we need awareness.” And so I think I said, “Well, we will run a coupon every day on the editorial page which people can participate.” And I doubt that it ever had been done before probably at any newspaper.
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