Resources
research

16) How does Ready To Learn respond to turn-off-the-TV efforts?

A. A number of media experts and groups have called on parents not to abandon television but to use it more effectively, to become trained in critical viewing skills and active viewing. 13

B. IPTV's Ready to Learn effort encourages viewing as a springboard for other activities. Research supports the idea that providing an opportunity for follow-up discussion and activities enhances the learning gains of viewing educational programming. 14 This achieves the dual benefit of encouraging providers to offer activities they may not have thought to offer and of teaching children that television should be processed, thought about, reacted to--not passively absorbed.