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The Shows (Feature 1120.87)
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Noble Popcorn Factory
(Side Roads)
Broadcast 10/19/01
Paul Berge takes a sideroad to Sac City in Northwest Iowa to visit the Noble Popcorn Farms. Noble Popcorn Farms was founded in the mid 1940's as an offshoot of Noble Manufacturing Co., a farm equipment maker, who used small packages of unpopped popcorn as customer and dealer appreciation promotions. In 1985, Milo and Sally Lines bought the business and started marketing microwave and flavored popcorn along with the raw popcorn. The flavored popcorn became a big hit. In 1995, the company started marketing Cedar Creek popcorn through wholesale distributors to the convenience stores in Iowa. Today, the company does business with over 20 wholesale distributors who do business in over 40 states. Cedar Creek popcorn is also sold in gift and specialty shops like The Cracker Barrel Old County Stores and Cabela's. Fundraising is still a large part of the business such as schools, youth groups and the Mid-Iowa Council of the Boy Scout of America. Paul saw first-hand how the Noble Popcorn Farms make and package the flavored popcorn.
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