Imagine Iowa -- Tourism
Tourism has the power to create jobs, bring revenue to state and local municipalities, and to revitalize communities. The promotion and creation of Iowa as a tourism destination will be an important factor for Iowa's future economic health and quality of life.
As part of Living in Iowa's continuing "Imagine Iowa" series, we will be looking at tourism's role in Iowa. This essay will pay special attention to Dubuque, where tourism has been part of the plan since the 1980's.