While three of Britain's major supermarket chains have so far reported no change in poultry or egg sales following the outbreak of H5N1, sales have taken a hit on the export side. Ireland, Russia and Macedonia have joined Japan in banning British poultry imports.
The Netherlands and Norway ordered restrictions on their own commercial poultry. For example, farmers in the Netherlands were told to keep their birds indoors or behind chicken wire and protective netting.
Across Britain, traditional events from falconing to pigeon racing have come under an official ban.