Iowa Public Television


McDonald's to Test Remote Call Centers

posted on March 11, 2005

Customers pulling into the McDonald's drive-through lane soon may be calling long distance -- really long distance.

The fast-food giant is testing remote call centers to handle drive-through orders. As McDonald's CEO puts it: "If you're in LA and you hear a person with a North Dakota accent taking your order, you'll know what we're up to."

McDonald's says the program is designed to reduce the number of mistakes at the drive-through window. The company claims the call centers would process orders more accurately and faster.

The program is being tested at a small number of McDonald's outlets in the Pacific Northwest.

Tags: food news