For the first time in over a decade, French fry consumption is on the decline. Fry sales were at an all-time high in 2001 when 17 percent of all restaurant orders included the golden potatoes. Since that time sales have dropped ten percent.
But the culprit isn't French resistance to the war in Iraq. New value menus have popped up at major fast food chains featuring items such as burgers and other sandwiches for a dollar or less. Consumers have been buying up the dollar items, forgoing the French fries and drinks included in more expensive combo meals.