Iowa Public Television


Not Just For Babies

posted on February 28, 2003

Baby food … It's not just for babies anymore.

Japanese food companies say the same characteristics that make soft baby food appealing to babies, also attracts the elderly to the products.

Packaging the products as "Food for Ages zero to 100" – the ready-to-eat treats include soft-boiled fish, bite-size shrimp meatballs and chop suey with tofu.

Food manufacturers in Japan started looking at new market opportunities for baby food after feeling the pinch of a decades-long decline in the birth rate.

Tags: aging food news