"Yo, yo, yo" …Its rappers on wrappers in the snack aisle.
Targeting the urban youth who are immersed in hip-hop music, a Philadelphia company is selling snacks with rap musicians on the package.
Rap Snacks feature Universal Records hip-hop artists such as Lil' Romeo, Warren G and Miss Toi. A record label spokesperson said the "hip" chips follow the merchandising trends aimed at urban consumers.
Along side the chips' nutritional information, Rap Snacks features biographies of the artists.
The snacks are selling at two million bags a week.