"Viva Chavez!" .. On a postage stamp.
A new 37-cent stamp, to be released next spring, will honor farm labor leader Cesar Chavez.
Chavez is best known as the founder of the United Farm Workers of America, which he led for nearly three decades.
Paul Chavez, son of the civil rights campaigner, said the stamp "is a powerful vehicle to introduce a new generation of Americans" to his father's work.
Born near his family's Yuma, Arizona, farm, Cesar Chavez spent his youth and adulthood migrating across the Southwest as a farm laborer.