Chain restaurant goes "natural."
T.G.I. Friday's announced it will now serve hamburgers made from only all-natural ground beef … from cattle raised without antibiotics and growth hormones.
Friday's spent three years working with Meyer Natural Angus to get beef supplies in place to meet the restaurant's needs … which serves nearly one million burgers a month.
The casual dining place said it will pay 25% more for natural beef. But rather than raise the customer price of a burger, the restaurant will reduce the burger size by one ounce.