Iowa Public Television

 

More vitamin B in your cereal

posted on April 7, 2000


BACKING THE BENEFITS OF VITAMIN B.

KELLOGG COMPANY WILL BECOME THE FIRST MAJOR FOOD MANUFACTURER TO ADVOCATE THE INTAKE OF FOLIC ACID AND B VITAMINS ON ITS PACKAGES OF BREAKFAST CEREALS.

RESEARCH HAS INDICATED THE CONSUMPTION OF FOLIC ACID AND VITAMINS B6 AND B12 MAY PROMOTE A HEALTHY CARDIOVASCULAR SYSTEM.

BOXES OF KELLOGG'S ADULT-TARGETED CEREALS, LIKE SPECIAL K AND ALL-BRAN, NOW WILL CARRY INFORMATION ABOUT THE LINK BETWEEN THE B VITAMINS AND HEART HEALTH. WITH SALES OF SEVEN-BILLION DOLLARS A YEAR, KELLOGG IS THE WORLD'S BIGGEST PRODUCER OF READY-TO-EAT CEREALS.

Tags: food news nutrition