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Congress delays food marketing guidelines for kids

posted on December 16, 2011


WASHINGTON (AP) - The Federal Trade Commission says it is taking another look at guidelines designed to limit the marketing of unhealthy foods to kids after Congress delayed the effort.

The voluntary guidelines proposed by the government earlier this year set maximum levels of fat, sugars and sodium and ask food companies not to market foods that go beyond those levels to children.

That could limit colorful cartoon characters on cereal packages, television ads and product websites. The food industry has lobbied aggressively against the guidelines.

The delay is buried in a massive spending bill to pay for the government's daily operations. The House passed the measure on Friday with expected Senate approval over the weekend.

An FTC spokeswoman says the government will assess the guidelines in response to the delay.

 


Tags: FTC government health food marketing news regulations sodium