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Iowa Public Television


Market to Market

Better Way - Hogs #1

MARKET TO MARKET enters its twenty-third year on public television. Now broadcast in 25 states on nearly 90 public television stations, MARKET TO MARKET is the longest-running nationally syndicated television program covering agriculture and rural affairs. The program continues to grow in importance to the nearly 60 million citizens of Rural America. Unlike mainstream media, MARKET TO MARKET understands agriculture and the rural economy. Not only does the program provide timely news and market analysis to the agricultural community, it is an important source of information to all rural Americans on a wide range of issues. In the past year, MARKET TO MARKET viewers have seen reports on the deregulation of electric utilities, the impact of gambling on rural economies, and the emergence of a new generation of farmer-owned, community-based co-operatives. The program has tracked the contentious and litigious issues of large-scale livestock production. It has reported on significant industry trends like the growing market for organic produce and products, changing futures contracts, internet marketing and a host of new ventures ranging from mushroom farming to aquaculture. MARKET TO MARKET has reported on new technologies ranging from genetically altered seeds, satellite farming systems, toxin-eating plants, and the science behind Mad Cow Disease and new meat safety standards. It has examined the potential for industrial hemp and other fibers as substitutes for the nation's dwindling forest and petroleum resources. As the fortunes of rural communities and family farms become more interdependent, the need for information in rural America is becoming more critical. There is no other program like MARKET TO MARKET, and it is only broadcast on PBS stations. [27 minutes] Closed Captioning

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Series Description: MARKET TO MARKET will continue the tradition that's made it one of the longest-running series on public television and the longest-running agricultural program anywhere - solid reporting about the issues that challenge agriculture and expert analysis of major commodity markets that fuel the economic engine of rural America. Despite the fact that agriculture and rural enterprises represent important sectors in nearly every state's economy, rural America's stories are given scant attention by the nation's traditional media. That's why MARKET TO MARKET'S broad range of reporting - from global trade conflicts to environmental controversies to new technologies to emerging rural economic initiatives -- is so important. As important are the series' experienced market analysts who provide thoughtful insight about price trends and offer strategies to help producers and processors cope with changing times. Mike Pearson returns as host and is nationally recognized for his agribusiness acumen and rural expertise.

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