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Iowa Public Television


Market to Market

Episode #2415

Now broadcast in 23 states on more than 90 public television stations, MARKET TO MARKET is the only nationally distributed television program practicing serious journalism on issues of concern to rural Americans. The program continues to grow in importance to the nearly 60 million citizens of Rural America. Unlike mainstream media, MARKET TO MARKET understands agriculture and the rural economy. Not only does the program provide timely news and market analysis to the agricultural community, it is an important source of information to rural and urban Americans on a wide range of issues. In the past year, MARKET TO MARKET viewers have seen reports on the corporate metamorphosis of giant chemical companies to bio-based conglomerates offering patented crops that will change the diets of Americans and the economy of Rural America. They have been informed of a myriad of trade issues, the growth of rural enterprises to develop industry that adds value to locally grown commodities, and multi-pronged efforts to "re-engineer" endangered environments. The program continues to track the contentious and litigious issue of large-scale livestock production as the controversy spreads from rural courthouses to Congress. MARKET TO MARKET is the only national broadcast program that reports regularly on industry trends like the growing market for organic produce and products, explains the importance of the changing market for financial derivatives, and examines the science that promises to make food safer. As the fortunes of rural communities, family farms, and urban consumers become more interdependent, the need for information becomes more critical. There is no other program like MARKET TO MARKET and it is only broadcast on PBS stations. [27 minutes] Closed Captioning

This episode has not aired in the past few months on Iowa Public Television.

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Series Description: MARKET TO MARKET will continue the tradition that's made it one of the longest-running series on public television and the longest-running agricultural program anywhere - solid reporting about the issues that challenge agriculture and expert analysis of major commodity markets that fuel the economic engine of rural America. Despite the fact that agriculture and rural enterprises represent important sectors in nearly every state's economy, rural America's stories are given scant attention by the nation's traditional media. That's why MARKET TO MARKET'S broad range of reporting - from global trade conflicts to environmental controversies to new technologies to emerging rural economic initiatives -- is so important. As important are the series' experienced market analysts who provide thoughtful insight about price trends and offer strategies to help producers and processors cope with changing times. Mike Pearson returns as host and is nationally recognized for his agribusiness acumen and rural expertise.

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These episodes of Market to Market aired in the last few months on Iowa Public Television.

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