Welcome to Iowa Public Television! If you are seeing this message, you are using a browser that does not support web standards. This site will look much better in a browser that supports web standards, but it is accessible to any browser or Internet device. Read more on our technical tips page.

Iowa Public Television


Market to Market

Episode #2701

MARKET TO MARKET is one of the longest running series in public television. In September 2001 it will begin its 27th season. It is broadcast on more than 70 public stations in 23 states and reaches viewers in more than 30 states. In the past year, mainstream media have reported alarm over European Mad Cow disease, Hoof and Mouth; the controversy over genetically altered organisms, world trade issues, and food safety and information technology. MARKET TO MARKET has reported routinely on these matters for years. It has long provided the viewers of subscribing stations with a weekly intelligence report that is appreciated by both urban and Rural Americans. Despite the fact agriculture and rural enterprises represent important sectors in nearly every state's economy; media do not pay much attention to agriculture or concerns of the rural population. Programmers, please note the enclosed MARKET TO MARKET coverage graphic. You will see that MARKET TO MARKET provides an important opportunity to reach this audience that other media are not.
[27 minutes] Closed Captioning

This episode has not aired in the past few months on Iowa Public Television.

PBS Video

News & Announcements

All IPTV news »

Series Description: MARKET TO MARKET will continue the tradition that's made it one of the longest-running series on public television and the longest-running agricultural program anywhere - solid reporting about the issues that challenge agriculture and expert analysis of major commodity markets that fuel the economic engine of rural America. Despite the fact that agriculture and rural enterprises represent important sectors in nearly every state's economy, rural America's stories are given scant attention by the nation's traditional media. That's why MARKET TO MARKET'S broad range of reporting - from global trade conflicts to environmental controversies to new technologies to emerging rural economic initiatives -- is so important. As important are the series' experienced market analysts who provide thoughtful insight about price trends and offer strategies to help producers and processors cope with changing times. Mike Pearson returns as host and is nationally recognized for his agribusiness acumen and rural expertise.

View All Episodes »

All Upcoming Episodes

Past Episodes

These episodes of Market to Market aired in the last few months on Iowa Public Television.

View All Episodes »

« Back to Programs A-Z

- display sidebar --->