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  • Need to Know

NEED TO KNOW | The shadow campaign: Big money in this year's midterm elections | PBS

Duration: 07:56
Program: Need to Know #122
Broadcast Date: Oct. 1, 2010

We're just over four weeks from a midterm election that could result in a major power shift in Congress. What is new this year is the way the campaigns are being conducted, and how much is being spent - not by the campaigns themselves, but by others: corporations, advocacy groups and individuals with deep pockets. Media analysts estimate a record-breaking - and jaw dropping - $3.7 billion will be spent on advertising alone. But by whom exactly? The 2010 "shadow campaign," as some are calling it, is on Need to Know's "Watch List" this week.

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Post Date: October 2, 2010