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NBR | Business of College Football-Part 3 | Licensing | PBS

Duration: 04:26

www.pbs.org/nbr/site/research/... College football is much more than a game. It's a revenue generating powerhouse for many universities. In "The Business of College Football" -- a four part series first broadcast in November 2007 -- Nightly Business Report examines the money matters behind the tackles and the touchdowns.

In Part 3, "The Licensing Game," NBR correspondent Jeff Yastine reports on the impact football branding and licensing have on colleges.
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Post Date: April 1, 2008