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  • World Business

World Business: Marketing at the Tour de France -- 29/07/11 | PBS

Duration: 04:23
Program: World Business
Broadcast Date: Jul. 29, 2011

The Tour de France is without a doubt the toughest challenge in cycling. It lasts the best part of a month and covers well over two thousand miles. It also attracts more spectators than any other sporting event; around 15 million people come to watch, making the event a great opportunity for marketing. Reporter: Chris Bockman

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Post Date: August 30, 2011