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PBS NewsHour | Data Mining Creating a Revolution for Campaign Strategy | PBS

Duration: 07:56
Program: PBS NewsHour #10455
Broadcast Date: Sep. 14, 2012

Increasingly, behavior psychology concepts like 'social pressure' can be used not only to get voters out to the polls but getting them to vote for a specific candidate. Hari Sreenivasan talks to journalist Sasha Issenberg about his latest book, "The Victory Lab: The Secret Science of Winning Campaigns.

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Post Date: September 14, 2012