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INDEPENDENT LENS | HELVETICA | Film Clip 3 | PBS

Duration: 02:02

www.pbs.org/independentlens/he... You can't escape if you try—it's on your computer, the subway, U.S. mailboxes, IRS tax forms, and spells out countless corporate logos from Target to Fendi. No doubt, Helvetica is the king of fonts. But why? To find the answer, first-time Director Gary Hustwit meets with historians and designers whose passion for typefaces run high, and discovers the secrets behind the fonts we use and read every day.

In this clip, a renowned graphic designer talks about how the emotional response to a message is different based on which typeface is used.

HELVETICA premieres Tuesday, January 6 on Independent Lens, a weekly series airing on PBS. Hosted by Terrence Howard, the acclaimed series showcases powerful and innovative independent films. Presented by ITVS, Independent Lens is broadcast on PBS stations nationwide. Visit the Web site for more: www.pbs.org/independentlens/he...

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Post Date: December 30, 2008